A combination of television advertising strategy.docVIP

 PAGE \* MERGEFORMAT 5 A combination of television advertising strategy The correct media selection for the successful implementation of corporate marketing strategy of great importance, but complex in China’s media environment, from a large number of media to find to fit their own media platform, still need consuming a series of setbacks for. From CCTV to the provincial level and then to provincial-level TV terrestrial channels, as well as a myriad of prefecture-level media, different media positioned in different transmission areas with different spread of values, how to identify priorities based on business marketing, the choice of media that require an enterprise from many-pronged approach to the media, scientific evaluation of performance and ultimately find its communication carriers. CCTV at the provincial level terrestrial channels Serve as a national media, CCTV to a certain extent the state heard the voice platform across the country have a strong impact, with the highest authority. CCTV brand through communication, can undoubtedly enhance the credibility of the brand and establish brand image, so that their reputation greatly enhanced. CCTV Although the country has a strong influence on the market, specific to individual regions is not always the case, and in some regional markets, it is the media or at the provincial level on the ground outside the channels of the world. Provincial terrestrial channels targeted at regional markets, while covering a narrow range, less spread of the audience, but within a certain area have a strong influence over the target audience is more likely to be easy to achieve region-wide brand deep plowing secret agents, to quickly start the market. The traditional marketing model is like a traditional war bombing, and modern warfare be careful that the air strikes and ground to promote the integration of combined tactical air strikes alone can not be to kill enemy and win the final victory. Pure ground advance, it was