A company on the Wuhan Central Marketing Center Feasibility Analysis.docVIP

 PAGE \* MERGEFORMAT 13 A company on the Wuhan Central Marketing Center Feasibility Analysis 1 Introduction Wuhan, central China region, as the mega-cities, water ﹑ ﹑ land and air, Old and transportation is very convenient. History is the central regional economic center. From the feudal age to the semi-colonial period, the era of emphasis on agriculture and light industry have a ‘hub of nine provinces’ laudatory title, the post-liberation period of the planned economy, but also a model for land-locked economy, in order to Wuhan Iron and Steel ﹑ force ships and other large enterprises to leather ﹑ Textile ﹑ pharmaceutical and other light industry enterprises in the country Bangshangyouming. Hanzheng Street after the formation of reform and opening up trade markets is even more legendary. Prominent location ﹑ ﹑ market resources, a strong business foundation, sensitive information ﹑ smooth logistics, etc., this series of reasons why the war in Wuhan to become a commercial battleground. A Marketing Center is the establishment of central marketing strategy of a major adjustment. To tie in with the adjustment of the company, I am now standing in front on the market from the manager’s point of view a large area of Central China in Wuhan as the center of the feasibility of marketing from the opportunity of the status quo, integration, objectives, issues and make a preliminary analysis of five aspects, for company information. Second, the opportunity 1), ‘Urban Agglomeration’ development strategy put forward to further consolidate the center of Wuhan. May 27, 2004 to 29 in Wuhan, Central Regional Innovation Forum, held at the, the experts put forward the central region should be established as the leading city of Wuhan group. Experts believe that the urban agglomeration should be ﹑ Zhengzhou, Changsha, Nanchang, Hefei ﹑ level for economic growth, Xiangtan ﹑ ﹑ Wuhu, Anqing, Tongling ﹑ ﹑ ﹑ Huangshi, Xiangfan, Yichang ﹑ cities such as economic sub-ce