A furniture company CEOs confusion.docVIP

 PAGE \* MERGEFORMAT 9 A furniture company CEOs confusion Yuan to the M Office Furniture, general manager of the company office shortly after his support, marketing, From EMKT. departments have been more marketing budgets, sales increase rapidly, and even the company’s history in short supply situation. But the company’s R amp;amp; D department is that only constant innovation of office furniture is the customer really needed, funding should be more spent on product development and product innovation. How should the decision-making? To products or to marketing? How to balance between R amp;amp; D and marketing relationship? Yuan in trouble! Marketing department keeps victory Venue: Shanghai A Square Time: One day, Event: M Office Furniture with a motor vehicle exhibition jointly held by the company On that day, Yuan tied a yellow tie, smiled at the guests in the shuttling back and forth. Guests are mostly thirty or forty year-old man, who was removed with the different styles of office space, and sometimes get in these art-like display in the office furniture in the car, they thin to experience a variety of office space to bring pleasure, while also understanding that pleasure in the performance luxury sedan models. Guests from time to time to exchange with each other’s views, see that they are satisfied with this kind of environment brought about by feeling. As planned, this year alone, M office furniture company in 20 cities across the country should host such a show to experience activities as general manager of the Yuan generally do not need to personally presided over. But this time coincides with his trip to Shanghai on the way, participated. Half a year before he joined M Company, so just take this opportunity to look at the director of marketing, marketing strategy, but also look at corporate customers usually do not touch - at some of the guests are mostly small and medium enterprises in the boss, the senior group managers and furniture dealer