8 Steps to market segmentation- a needs-based.docVIP

 PAGE \* MERGEFORMAT 5 8 Steps to market segmentation: a needs-based Market segmentation (Segmentation) is marketing through market research, based on the differences in the needs and desires of the customer’s buying behavior and buying habits, a product and service market as a whole is divided into a certain market segments of consumer groups . The purpose of market segmentation is to be classified by the needs of different customers, identify attractive target customer groups, and shall be positioned according to the needs of target customers, to help us develop appropriate and effective marketing strategy and business plan for enterprises to achieve greater economic benefits. So how to market segmentation? What are the options analysis tools to more effectively help us to understand customer needs, identify target markets and accurate positioning? To sum up, the market segmentation (Segmentation) by six steps to complete, 6S: Select (Select), Study (research), Segmentation (subdivision), Set (set), sort (sorting) and Screening (screening ). On this basis, identify target markets (Target Marketing) and ultimately determine the market positioning (Positioning). This complete 8 steps to cover the whole process from market segmentation to product positioning. One thing is always implement market segmentation, that everything is based on the basis of the understanding of customer needs. Select (Select) Select the range of products and services to the market, that is, to determine into what industry, what products to provide the kind of service, service customers. The range of products and services market should be based on the needs of customers as a starting point, rather than a product, to determine the characteristics of the service itself. If you have entered the market, then find out we known the extent and content of this market. Optional tools: the company’s existing financial statement analysis, previous orders and project analysis. (Stud