A frozen food business market opportunity analysis.docVIP

 PAGE \* MERGEFORMAT 10 A frozen food business market opportunity analysis 1, business background A frozen food company founded in 1999, Hebei provincial government established by the private agricultural high-tech demonstration parks, green food production base; company has received ‘A grade green’ certification and a comprehensive import and export rights; have a pollution-free vegetables at the provincial level planting base and self-built freezer refrigerator production line and auxiliary. To meet the market demand and open up potential markets, the company has launched a clean vegetables, frozen catering food, frozen vegetables and other projects. However, due to lack of experience in the domestic market operations and marketing teams to establish a lower level of the impact of a combination of factors such as the enterprise has been in a semi-standstill. In order to change the status quo and seek a breakthrough in 2002, companies set up a special export department, to expand overseas business. However, due to lack of experience in market operation, marketing the concept of hysteresis, overseas business development of frustrated, A fell into confusion among businesses and had to terminate the original project, retaining only the clean vegetables to maintain the development of enterprises. Second, the prospects for quick-freezing industry, market development Frozen food is frozen rapidly at -25 ℃ below, and then in -18 ℃ or lower temperature conditions, storage transportation, long-term preservation of an emerging food. According to national statistics: in developed countries per capita consumption of frozen foods in general for more than 20 kg and to 30% annually. Frozen food has become the world’s one of the fastest-growing food. Since 1999, three consecutive years, the National supermarket chains in the sale of food commodities, the frozen food sales were ranked first. Because of its fast-growing trend of quick-freezing industry, known as the foo