A good sport celebrity endorsement.docVIP

 PAGE \* MERGEFORMAT 4 A good sport celebrity endorsement A good sport celebrity endorsement Sainsbury’s split with Jamie Blog owner / David Taylor July 13, 2011, we witnessed a very influential celebrity endorsement campaign end. After 11 years of cooperation, co-authored a remarkable 100 games advertising, food tycoon who later became born chef Jamie Oliver #8226; (Jamie Oliver and Sen Poly supermarket (Sainsbury’s finally parted ways. Once, Sen Baoli supermarket partnership between the two sides are very proud, and both sides will split the development of the supermarket big impact, but they still experience this splendid cooperation much to learn. 1 excellent personalized Perfect personification Jamie and Nathan Polly supermarket more than just celebrity endorsement partnership. In fact, Jamie #8226; Polly Oliver is the sum symbol of the personification of the supermarket, he himself and many of the supermarket brands brought into the common property of clever people life: the British, gourmet, professional but not arrogant, perseverance and attention to quality, concern for social problems. Rigorous than the other for the cook and the things by the book cooking books, Jamie common mantra is “hard dry” (Get stuck in, after they have a go. And this style just perfectly fits with the sum Polly supermarket brand concept: “Today a new attempt to do” (Try something new today. The Houjie Mi social role has shifted from often on television chef, to solve social problems activist - especially health, children’s free school lunch issue, while the supermarket from Jamie Nathan Polly the changing role of social benefit. (2) create and strengthen brand memory structures Creating and reinforcing memory structure Some brands can increase brand equity through long-term operation, thereby creating a brand “memory structure” (Memory Structure, Sen Baoli supermarket brand is such a perfect example: the brand and establish a strong link consumers