A high degree of the information age investor relations management.docVIP

 PAGE \* MERGEFORMAT 8 A high degree of the information age investor relations management Investor relations (IR, Investors Relation) and the ‘Investor Relations Management’ (IRM, Investors Relation Management) mature capital markets in the West have been 30 years of history. In China, more and more and more enterprises have begun to attach importance to the concept. If the concept of narrowly in terms of, and investor relations (IR) refers to the listed company (including the proposed listed company) with the company’s equity, debt investors or potential investors, the relationship between the included in the communication process with investors , listed companies and capital markets, the relationship between the various types of intermediaries. Investor Relationship Management (IRM), refers to the use of financial communication and marketing principles, through the management company with the financial sector and other sectors of information content and channels of communication in order to maximize the value of stakeholders to achieve the timely access to a wide range of investors identity. IRM is sometimes interpreted as a popular Public Relations Management (Public Relation Management PRM). However, a broader perspective, or the operation of the enterprise, Yu-Hui Yuan Information Consulting view, IR does not only mean and investor relations. Enterprise development strategy is to emphasize the global nature, is based on the overall business development targets, it has a comprehensive and systematic. The surface looks like an ordinary investor relations management for the capital markets, to achieve communication between the company and investors. In fact, competition among enterprises gradually by a single product market competition shifts to all-round competition today, investor relations and corporate strategy must be industrial development strategy, product strategy, marketing strategy, financial strategies, human resource strategy, etc. phase coordi