A marketing persons course of study a decade.docVIP

 PAGE \* MERGEFORMAT 8 A marketing person’s course of study a decade Each finished the training to sales staff, the total was asked to look at which books to learn what marketing is often asked when the mind, search no satisfactory answer, which made me determined to right the past decade to conduct some marketing study retrieval, and their allies to share the experience. 1, enlightenment and confusion 95 years, the country is popular ‘sea’, I also learn from state-owned enterprises into the sea to the community, but also to respond to ‘quit fashion’, the year for the three companies, initially as a broker to trade sales director Shoudi Xia has also been more than a dozen salesman, but also dried or today’s trendy ‘end direct marketing’ (Shu and beautiful brand sanitary napkins will be sold directly to retail stores). In order to clerk training,临时抱佛脚 borrowed from the library a ‘Marketing Management’ (below) if the subtitle is ‘analysis, planning, implementation, control’, the contents inside a small excerpt from the product , price, distribution, promotion to the market segments, sales force, and is now burning hot in irrigation to the salesman. Three years later to know that this is Philip - Kotler’s classic, is the most authentic exposition of 4P. In fact, until now, I have not seen this version of the book, it is the first mainland China version of the theory of Kotler. 96 years, while retail Hefei war began, to introduce the concept into the modern retail business showstopper Hefei Hainan Lepusheng Hefei shop owners and marketing plan. A major ‘spring in Lok Pusheng’ series of promotional activities, will be 30 days from the 150,000 daily sales have been pushed up to 65 million, set on retail sales after the Spring Festival peak. So the Tai-hong’s ‘the effectiveness of promotional SP’ really scrutinized again, that the Western promotion of the book presents the proportion of increase in the effectiveness of promotional and advertising expenses decreas