90 talk about the psychological characteristics of post-consumer and brand management thinking.docVIP

 PAGE \* MERGEFORMAT 6 90 talk about the psychological characteristics of post-consumer and brand management thinking Times change really fast, overnight it seems everything is dominated by the 90 domestic media for 90 years before there is a wide range of interpretation, of which there are many negative reviews, but now they have genuineness walked in front of us, they really are a group of what kind of people do. along with a batch of 90, in particular 90 to finish college after entering the community, as the operator, how should we know them, understand them needs, and they learn to communicate, brand marketing and management ideas formed accordingly. You can say all the changes caused by the key 90 is because of their social and cultural environment of life has changed dramatically, enabling them to pursue self-forming distinctive personality, interest in access to basic functional aspects of the product, but also be able to obtain a kinds of aesthetic experience, the value of a happy feeling, showing knowledge accomplishment, self-personality, lifestyle and social status, which is after 90 generations accepted the market economy, globalization, the Internet and other consumer attitudes to their baptism, showing their fathers utterly Chief among these different characteristics, there are two noteworthy features: Features 1:90 after more than 80 small family is in the core, the formation of an independent, self-personality, not satisfied with standardization, modeling, independent thinking and values, highlight the pursuit of individuality, different. They flaunt ‘I’m lovin ‘it’, advocating have their own style, like personalized, unique product. networks become 90 after an integral part of life in the micro letter, QQ, microblogging and other online communication as a major communication of their generation way, the same online shopping also became their main shopping. Feature 2: by video, Internet and other modern media to create a consumer culture