90,000 yuan prized open market.docVIP

 PAGE \* MERGEFORMAT 19 90,000 yuan prized open market Shandong Weifang Itabashi wine is has a decades-old state-owned enterprises, their sales volume up to more than 3 billion yuan, the main products have been selling liquor fangzi Shandong and the surrounding area. In recent years, due to institutional and marketing strategies, reasons, who, following a serious decline in sales in 2002, sales of less than 5,000 yuan; in 2003 the situation is even more severe, in addition to the retail price of a dollar or so bags of wine because the quality excellent, there is a certain degree of market-based and cheap real estate product specific logistics cost advantage in the market last 2000 million from Weifang in annual sales, of which the main product file fangzi liquor sales area in Weifang miserable sales. In this case, as the key enterprises in Weifang city, in the City carried out under the strong attention to restructuring, from winery staff Bought all the shares. Sales have been down to the bottom face of the situation, the new chairman of Mr. Gao Enyuan result in the ‘sales and marketing’ to see the author of several quick-start case, I find the Nanjing Jifu fire. Market Research / Analysis I use a few days Weifang region quickly to the market and conducted an investigation Panchiao Wine diagnosis, the actual situation is even worse than presented: Panchiao actually no longer in superior products in Weifang almost deprived of accommodation: The original sold more than 1000 million in gear fangzi wine in the hotel and commercial real sales of less than 10 ultra-million, Weifang, a total of 500 restaurants, including A, B class of about 276 points, which means an average of 3-4 days per store selling a bottle of Panchiao superior products. And wine in the hotel’s credit Itabashi low. But the competitors opponent’s situation is particularly poignant. In the hotel sales price of 38 yuan or so of the 32-degree wine is mid-range wine Weifang’s main products, acco