A member of the county market research marketing Sidelights.docVIP

 PAGE \* MERGEFORMAT 10 A member of the county market research marketing Sidelights In April 2005, that is, in the instant noodle industry ‘lean’ time, Wang Bin used as a noodle, Henan Province, one of the top ten a side business Marketing Center sent to the city of Yudong B to do the early stage of market research and development work , and this market is the company’s decision to face the industry won a ‘hot potato’, the reason why it hot, not only because of intense competition in the market, the market space for a huge operation, but also the company’s sales center has been concerned, but for a few Ren marketers have not been able to win the ‘hot potato’. Forewarned is forearmed, then the waste is not pre - Early B City, Wang Bin did not follow the general marketing personnel to market on a rush to find customers is filled with the kind of approach, but rather stay there in the hotel, after a careful playing his own ‘thinking’. Development of B marketers city has changed a few ‘dial’, and why has he failed? There is no suitable client, there are still a potential ‘big fish’ and not ‘catch’ to? ‘No development is not up in the market, only by developing the marketing staff do not rise up the market,’ Wang Bin has always insisted that marketing idea. In recent years according to their understanding of the functioning of the market, Wang Bin, that the market can not effectively develop the most critical factor should be on the market do not understand, research the ‘superficial’, ‘kick the tires’ and to investigate the depth and strength enough, as the on the market ‘fought’ for nearly a decade of marketing ‘veterans’, Bin decided to open to open this ‘kill’ to quit, through its own unique market research methods, to change the B cities in the minds of marketers ‘unyielding’ impression. To this end, Wang Bin, after careful consideration, developed a detailed ‘B City, Market Research Program’: First, not anxious for the city of the first collection of B on