A new brand in a new way of promotion.docVIP

 PAGE \* MERGEFORMAT 11 A new brand in a new way of promotion Promotions, in today’s era was different manufacturers, each brand skilled use. So as to enhance sales, improve brand reputation, new listing quickly open the markets. So What is marketing? Promotion of English called SP (Sales Promotion), literally means sales promotion, we mean that the right time, in the right place, with the appropriate ways and efforts to enhance communication with consumers, promote consumer buying behavior in the final place . Promotions can be divided into two large pieces of concrete (1) stimulus-based promotions Is mainly used to attract new trial and reward loyal customers, increase repeat purchase rates of occasional users - The same product type other brand users - Other products types of users - The frequent change of the brand persons (2) service-oriented marketing approach: - The purpose is to consolidate and retailers, consumers long-term relationship between the Well, in this based on the two major methods, promotions can be divided into several work? Concrete can be divided into three broad categories (1) Consumer Promotions (2) Channel Promotions (3) Sales Promotions Here, I is said that the new products to market in the process of a routine but from beyond the conventional consumer promotions. I served in a snack food company sales manager of Heilongjiang Province, when pre-market on the market in Harbin operational planning - the first in store for the market entry point, and other products within a certain range of consumer groups has been a certain understanding and acceptance after to focus and then transferred to B class shops, and then use the product ‘pull’ to start the second groups of channels, the last use of the second groups of the ‘thrust’ to stimulate the C, D Class sale terminals. According to pre-market planning in Harbin, I started early in product and brand promotion of the market in Harbin KA shop operations. As we all know, a n