A regional market to adjust questions Documentary.docVIP

 PAGE \* MERGEFORMAT 12 A regional market to adjust questions Documentary Wang Fei was in November 2003 was transferred to the Office of any office manager of Nanyang, Henan Province. Nanyang offices under the jurisdiction of three prefecture-level cities, 26 counties, 26 million people, used to be A wine in Henan, one of the strength of the regional market with annual sales in 2000, was once up to 2300 million every year after the fall, 2003 it is 10 million years, from 2002 down to 7.97 million. The first decline is not sung, it is most afraid of liquor sales ran into the markets in the world, but there is no sense complaining about Wang Fei knows the company let him aim is to adjust the market, restore and enhance sales in this market, companies need to is the result. At this time nearly 2004 Chinese New Year 2004 Chinese New Year sales offices in how to complete the full year sales target of great significance, time to move on, Wang Fei quickly developed its own work, time to plan was implemented as planned: 1, using 10 days time to investigate the market; 2, using two days time to develop marketing strategies and work plans; 3 days to hold office with 1 full conference, unify the team thinking about the development of marketing strategy; 4, with 1 days, the problems found in response to an inquiry of the Office of the full training. 5, the distribution of sudden implementation of marketing strategies and work plans; a full investigation and found that the problem After 10 days of the survey, the average daily visits to two counties, each county visited no less than 10 supermarkets and convenience stores, Wang Fei of the Nanyang region of the Office of jurisdiction have a comprehensive understanding of the market and found that pre-market operations office in Nanyang mainly in the following problems: 1, the focus is not prominent market position. It is generally used for small and medium white wine factory concentrate its resources on attacking a n