A small case large marketing.docVIP

 PAGE \* MERGEFORMAT 5 A small case large marketing Recently, there is a tendency in marketing circles, tentatively called the angry, young, the tendency of the basic concepts or axioms to challenge, unfortunately, many of whom are senior industry sages, which means roughly two kinds: First, the name of the banner of subversion and sabotage, has been questioned the theory are: Blue Ocean theory, 4C theory, 28 theory, the short barrel plate theory, etc.; One is the name of innovation in the name of a fictional words, Trout Master positioning theories have been making an unworthy sequel into a scramble, fine behind but rather to lean to help sales a bit old-fashioned business of helping to start. These crooked mouth theoretical result is sheer everyone’s audio-visual, these dazzling the concept of the marketing practice has become extremely mysterious mystery cases in boxing, so that students from a university said to me: Chen teacher, my professional advertising, I am prepared to change the market studies marketing, give advice and Kazakhstan. My answer is: do not change something should be more appropriate, advertising is also some technical content, marketing is entirely subject to experience, today’s experience, tomorrow may be ineffective. I always think, marketing is actually very simple, as long as you carefully observe the life on your side in the next 10 years, Marketing in China is running a business, doing business. Marketing To truly become a science, as an art still take some time. 1, ‘boss, not hot peppers hot? ‘S answer to the four green peppers. The first answer is: hot. Happened to you this days lit The sale on the yellow. The second answer is: not hot enough. Happened to you this two-day open appetite would like to open this business was not met. The third answer is: you want spicy or not spicy? Skills would like to sell one to ask for two elections. Patrons met contests the results difficult to predict. The success rate is 50%. The fourth