A successful outdoor on-site promotions Case.docVIP

 PAGE \* MERGEFORMAT 10 A successful outdoor on-site promotions Case Community Marketing, the key is to grasp every site promotions, while the on-site promotions is good or bad results of the combined effects of multiple factors, to improve marketing efficiency, we must grasp all the details of promotional work, writer following the success of a massage on-site promotions for example communication and marketing counterparts. A promotional theme Promotional theme is the soul of promotional activities is to the best customers receive promotional psychological excuse for the coming Mid-Autumn Festival was honest, so our promotional theme for the ‘Mid-Autumn Festival a happy, healthy Carnival, *** care of life’s great action’, and the temporary India system in the activities leaflets. 2, promotions, price Since it is a promotion, most of the businesses must be involved in preferential or ‘discounted’ problem, promotion, pricing must be customer-oriented product promotion on the current understanding of the general mentality of the small price cut, and not interested, too, consumers not any confidence, And businesses should also consider the cost and therefore the preferential policies of this promotion we have repeatedly discussed by the preferential margin set at 80 yuan (ie, original price 248 yuan, promotional price of 168 yuan). And we set a preferential right reason ‘business back to society, net cost of sales only did publicity work’. 3, promotional venue This product is mid-level products, they choose to promote on-site cell of the vegetable market near a three-pronged intersection, this intersection is exactly 80% of the residents of this district, and a small part of the other district residents an essential way. There is an important message is that the local result of a more remote location, similar to commercial practices are less, for promotion will be of great benefit. 4, timing Vegetable market in the peak flow of people usually in the morni