A weak brand of show marketing Gong Lue.docVIP

 PAGE \* MERGEFORMAT 52 A weak brand of ‘show marketing’ Gong Lue It wants to question with the majority of speculation in the industry, the rapid fame, fear, therefore stained ‘mischief-making elements’ bad reputation of the enterprise is different from Ochs never ashamed to admit before the public the ‘destruction’ behavior. This Gesanchaiwu move will make some amazing air-conditioning cutting-edge, in answer to the people ‘This is not your Aux another’ trouble’’during questioning, the answer is always bright, clear to the public yet subtle - ‘If’ trouble ‘ able to quickly increase brand awareness, create a good corporate image, promote product sales, while very beneficial to the consumers, then this kind of ‘trouble’, we try to do it? ‘ Because a fearless approach in the industry, many of Ochs ‘orthodox people’ appears to be an ‘alien’, or even close to deviant; because the mind calm, some of Ochs planning, because so many scruples and pressure do not have to bear the total is able to implement and achieve outstanding unexpected success. A ‘father and mother revolution’, so that Aux 1 night from backstage to improve visibility; a piece of white paper on air-conditioning costs, caused a big stir in the industry to improve the credibility of the brand; a ‘Milou’ brand , with celebrity, broke a reputation; a ‘penny air’, its heavy reliance on the Guangdong market, thus raising the status of the industry; a ‘service meal’, first air-conditioned value-added services model, established a new competitive advantage. Gary Hamel, the ‘core competence’ concept of one of the founders, the company is divided into three categories: rule-maker, rules and rules of the recipient saboteurs. According to this classification method, the latter course ought to Ochs is no doubt, is rewriting the rules, breaking the frame of industry revolutionaries. View Oaks in recent years, several cases of classic planning case, it is easy to see that their recipe for success lies in good