A great sensation a sensation-effectiveness is not equal to.docVIP

 PAGE \* MERGEFORMAT 29 A great sensation a sensation-effectiveness is not equal to Today, when you, as an advertising agency and corporate planners to discuss business, you get one of the most ardent, the most anticipated attention is this: you can come up with an earth-shattering idea? Of course, the essence of the problem is not just a creative sensational issues, but the idea behind it, whether to the enterprise’s market share from 20% to 50% or even 80% of the problem. Looking flooded the streets of large and small bookstall on the planning book, you can also read about how people plan how to make the fame and the big companies provide benefits to legend, even if copied from abroad, turning a wide variety of Planning classic case, we can still feel deeply magical planning, so that these classics have been planning to follow suit onto China’s economic stage, the performance of activities, from graphic design to all aspects of planning and so on. What, for instance ‘three fence a pile’ suspense-up ads, what ‘big shark into the city’, etc., which are planned in the world you can always find it in the classic prototype. All the breaking news of the speculation can not be separated ‘news from beginning’, a term associated with business people and planners of the sensational effect of the desire to be widely spread in recent years. When firms were initially hear from the planners ‘news from beginning’ and choice of words, still find it quite magical, Clueless to understand how the matter, then it also began to follow a set pattern. What perfume sprinkled streets, shopping malls door threw bottles, dumplings inside with a gold ring, and so is one of a masterpiece. If not get outside of these novel ideas, we hope, together with a group of journalists planning to plan, come up with a explosive news stories. All this has, in short, is to create a sensational effect, occupy the market in one fell swoop. France cooked up all kinds of sensational effect Although t