A womans secret - Beijing Shanghai and Guangzhou thousand psychological survey of women consumers.docVIP

 PAGE \* MERGEFORMAT 8 A woman’s secret - Beijing Shanghai and Guangzhou thousand psychological survey of women consumers Now, women have not only become a leading Chinese consumer goods market, the main force in consumer attitudes, but is increasingly affecting China’s consumer durables market consumption as the concept of force. It can be said that women have become the Chinese consumer market, a consumer-led force, so-to-business, in-depth understanding of female consumers, consumer psychology and behavior, it becomes increasingly important. The following fall under the CMMS2003 survey of nearly 70,000 samples of traffic data for Chinese women of the consumer attitudes and behavior do an analysis, and strive for business decision-making commodity marketing to provide objective information. The impact of women on household consumption increasing Women’s position in the consumer market, rather special, they are not only for consumer goods they need to make a purchase decision, but also the main purchasers of household goods. In the family, they bear the same time, mothers, daughters, wives and other roles, they are also the vast majority of children’s products, elderly men, supplies, supplies and buyers. From the CMMS for 5 consecutive years of data, we found that more than 60% of women in the family responsible for the purchase of food and daily necessities; in the purchase of household consumer durables, the proportion of women as key decision makers also showed an upward trend year by year, in 2003, nearly 40% of the women to become key decision makers in the family to buy consumer durables. It is obvious that women’s family / business concept more emphasis than men in the family. Therefore, women are often more willing to spend time and energy working to build an ideal family, to create a comfortable living atmosphere. This requires not only care about women’s lives with the family daily necessities, but also concerned about the refrigerator, color T