About foreigners wearing a Tang suit era.docVIP

 PAGE \* MERGEFORMAT 6 About ‘foreigners wearing a Tang suit’ era When more and more Chinese people fell in love with a suit, Hamburg, when there are more and more Westerners are in love Tang suit, Chinese. In the cutting-edge among young people of the West, wearing Tang suit, speak Chinese, eat Chinese food, is to really integrate into the main theme of the performance of the world. This is a dramatic values, convection era, the era of Western values is a one-way output distanced themselves. China’s economy has stood out as the most powerful support for Chinese values. In terms of the business, how to please the Chinese consumers? Is becoming more and more foreign thought. Thus, we see that Wal-Mart, Ikea, Watson, Maybelline have entered China in a civilian dress. To make them happy is come in, given a warm welcome by the Chinese consumers. On the contrary, a number of ‘narcissistic type’ foreign brands are being caught in an embarrassing situation, the most representative example is Best Buy. Because it never puts down ‘the U.S. big brother’ shelves, Best Buy entered China three years, still had to huddle in the corner in Shanghai, much like a Guyingzilian a lonely aristocrat. This is a very interesting thing, you’re too concerned about themselves, consumers do not care about you; you do not care about their own and consumers are very care about you. Therefore, the foreign brands from the lower social status, is in fact sophisticated business strategy. In the past quite a long time, foreign brands are a superior look, ‘to look up at it, see’, the results of it, ‘mad’. High above means that only a niche market - we know that, regardless of any time, niche markets are unlikely to become mainstream. Santana to become China’s most mainstream models on what basis? The reason is very simple, cheap, the people can afford it. Competition for high-end market foreign brands mighty force ‘single-plank bridge’, and inadvertently committed ‘brand identical’ strat