Academic outsourcing in exchange for the cost of relying on professional.docVIP

 PAGE \* MERGEFORMAT 10 Academic outsourcing in exchange for the cost of relying on professional As the market economic development, the pharmaceutical industry’s marketing mechanisms are changed, the academic enterprise to promote more and more attention. In the promotion of academic medicine, because there are multiple parties involved, enterprises should take into account interests of all parties. Some companies will wish to start from the academic promotion and create an excellent marketing team, but they are only in improving the quality of staff made a effort. In fact, pharmaceutical companies fierce competition, some companies start with early in the academic promotion, means, methods are already quite mature, but the academic promotion of the overall situation, should also be to the OTC market and the community market penetration. A mandatory national policy and the market economy, under the regulation, the traditional marketing model will be replaced by a real academic promotion. The continuing education as a national tribute and recognized the way enterprises will become a widespread form of academic promotion. The introduction of multinational pharmaceutical companies should be selective academic promotion strategy, according to the purpose, which was different to the promotion of academic medicine is divided into two kinds of promotional and promotion of non-medical. Medical promotional products is mainly done for the promotion, promotion of non-medical done mainly aimed at the promotion of the brand. Academic medicine market in China to promote the development of the time being only in the form of an upgrade, but the promotional content on the whole there are no major updates. The current situation, the domestic pharmaceutical companies are doing already trying to promote the academic donations, large and medium sized forum, various forms of advertising as well as some public service activities, which is to promote formal academic upgrade. Howev