Access to medical insurance catalog how to do-.docVIP

 PAGE \* MERGEFORMAT 8 Access to medical insurance catalog how to do? Access to health insurance directory is the opportunity to Do drug marketing, the key is the hospital market, marketing; to do the hospital drug marketing, the key is whether the product into the medical insurance directory. This is what many people’s views on drug marketing. Drug consumer market in China, the hospital market account for around 70% market share. Along with our participation in the health care and the preservation of the number of rapid increase in health insurance products in the market share is rapidly expanding. According to statistics, China’s medical insurance policy holders increased from 19.69 million persons in 1998, quickly raised to August 2004 to 118.47 million people; with the increase in the number of health insurance enrollment, health-care spending accounts for the proportion of drug sales revenue has grown from 1998, 7% to 2003 44% annual growth rate of 65%. More attractive is that, as China’s participation in the increase in the number of medical insurance, Medicare spending accounted for the proportion of drug sales, apparently will continue to be on the increase. In September 2004, the State Department of Labor and Social Security released a new version of ‘national basic medical insurance and industrial injury insurance, pharmaceutical directory (2004 edition)’ (hereinafter referred to as ‘health insurance directory’). In this the first time since 2000, health insurance directory adjustment, 714 kinds of drugs selected for the latest version of the health insurance directory, which increased 408 kinds of traditional Chinese medicine, the additional 306 kinds of western medicine. For the past few years has been looking forward to selected health insurance directory, and coveted by a large hospital market, many enterprises, the selected health insurance directory is undoubtedly a major opportunity. To seize the opportunity is not easy to With such a