Actual combat global marketing expert Dr.约翰卡斯林 stating China Enterprise Marketing.docVIP

 PAGE \* MERGEFORMAT 14 Actual combat global marketing expert Dr.约翰卡斯林 stating China Enterprise Marketing The most efficient way: Direct purchase of foreign enterprises ‘New marketing’ (hereinafter referred to as ‘new’): First of all congratulate you on a speaking tour success. Today, we focus on marketing, would like to know the topic of globalization. Do you have the process of internationalization of Chinese enterprises know about? Which company left a deep impression on you? Caslin (hereinafter referred to as card): I have been concerned about the globalization of Chinese enterprises in progress. Needless to say, Haier and TCL are the pioneer in this area, as well as Qingdao Beer - your former Prime Minister Zhu Rongji has said that it is the only global brand. But now, more and more Chinese enterprises are not satisfied with the domestic market share and performance, have action. Is particularly gratifying that in recent years, the internationalization of Chinese enterprises more directly funded the acquisition using a new model of foreign-funded enterprises, such as TCL acquired Thomson and Alcatel. Here the edge because: First of all, in China, the business community’s low-priced competition ─ serious price war, industry increasingly slim profit margins and had to go out; Second, Chinese entrepreneurs are very practical people speaking, as long as can find a way to grow step by step, they are definitely willing to try and pay. I personally think that the world’s most practical, one American, one is Chinese. Because of pragmatic, we will put aside cultural differences, not to surrender, not give up, but should first economic development as the primary objective. Finally, the new model is more efficiency. Chinese entrepreneurs relative terms, are relatively successful, even more than the number of millionaires in Europe and the United States. In the past five years, Chinese enterprises have more than 1000 billion U.S. dollars of overseas investmen