Actual laws of market segmentation.docVIP

 PAGE \* MERGEFORMAT 11 Actual laws of market segmentation First, the concept of differentiation Benefit the company at the top of the market segment is defined as: ‘to meet consumer demand in the process of constantly with a group of a specific object dialogue. ‘This group of specific objects is known as market segmentation, and market segmentation is not just a static concept, but is a dynamic process, is to understand a particular group of specific consumer needs, through new products or new services or new communication form, so that consumers from awareness to the use of products or services and information feedback process. The goal is to segment the effective allocation of marketing resources, marketing objectives effectively and efficiently to develop and create marketing advantages by. The role of segmentation is to find new markets and consolidate the old market or from a new market segment for breakthroughs. Market segmentation approach is generally the first on the market as a whole according to certain variables to be separated, choose to enter the market segment. Market segmentation variables according to market for consumer goods and industrial markets differently. Consumer market segmentation variables include: geographical factors, consumer characteristics of the geographic location to be separated; human statistical factors, such as by age, gender, family size, family life cycle, income, occupation, education, social class, community the culture of different groups or sub-cultural identity, religious beliefs, etc. segmentation; psychological factors, such as measured by the consumer’s personality, value orientation, social activists and other factors of sexual differentiation; behavioral factors, according to usage, brand loyalty cases, the concerned about the interests, the use of time etc. segments. Industrial market can purchase a number of persons in accordance with the consumer goods market segmentation variables, but also to demograp