Actual planning of the basic principles (cosmetics).docVIP

 PAGE \* MERGEFORMAT 8 Actual planning of the basic principles (cosmetics) Cosmetics is the vast majority of women can not do without the daily consumer goods, it has a high concern, high utilization features, because the product feature requests, packaging and contents form, feel, or effect, advertising and promotions, etc. differences, to bring to consumers the value of distinct identity. If the product homogeneity, relatively one-sided, or only the views of experts or manufacturers, in the eyes of consumers, the product is almost vary, and consumers are always looking for common ground outside of product differences, in order to meet their special needs, for example, is also a whitening product replenishment, Softto water Jing Bai, Ding Yi of water whitening and pull-fang’s crystal clear what is the difference between it. Therefore, we can only say that the product of convergence, and in order to meet consumer requesting different psychology, planning must be ready to make differentiated planning, so that consumers see your product on the excitement! Therefore, planning the first principle of cosmetics, that is, we must make a differ-oriented planning, if you are planning to do the same with others, then you’re doomed to a very embarrassing! So, we can look to differentiate from those areas: First, the concept. Concept represents the products available to consumers, the most direct and most prominent point of interest, if your product concept is good, it will allow consumers to resist. For example, the same selling wrinkle product, if you just talk about wrinkle removal, was immediately homogenization, because the products have been called a lot of wrinkle a lot. So, when the introduction of new Oil of Olay wrinkle products, does not talk directly about the wrinkle removal, but to present ‘in seven years marks a solution’, is an integrated concept to solve the problem of aging skin; Avon to push their new products, it did not continue talking about wrin