Ad Marketing Problems and Solutions.docVIP

 PAGE \* MERGEFORMAT 11 Ad Marketing Problems and Solutions By the end of June 1999, Hong Kong, a franchise retail and direct sales companies - ‘Apple Marketing Limited’ has just been published on a whirlwind swept across Hong Kong and Kowloon streets, Juequ a fair share of Hong Kong’s retail market. For a time, ‘ad Marketing’ relish for the people of Hong Kong has become the media to track hot spots. However, less than a month, it became the object of peer-siege, all kinds of accusations are also prevalent. At present, the sharp contraction of its turnover, crisis-ridden. ‘Apple-speed pin’ Why in trouble way out? I. Background ‘Apple Marketing Limited’ has been successfully established by Giordano, ‘Next Week’, ‘Apple Daily’ and Mr. Li Zhiying single-handedly founded. As early as 9 years ago, Mr Lai once plans to invest 7 to 8 billion Hong Kong dollars to carry out direct selling business. Since the 1997 economic crisis, he thought the time matures. Because: 1. Hong Kong’s economic downturn, people pay more attention to the price; 2. An increasing number of unemployed people just need to solve a large number of direct sales staff to this problem; 3. With the growing popularity of the Internet, direct marketing has started for people to acceptable; 4.’s own has several major media and advertising with a unique advantage. Thus, after the end of 1998 to 1999 in the first half of preparation, ‘ad Marketing’ on the end of June 1999 formally opened in Hong Kong. ‘Apple-speed pin’ use of fast, heavy, grab a market entry strategy, highlighting two major selling point to attract people: ‘Value cardiogram price’ and ‘home delivery service’. They started to establish a huge team, with a large number of delivery personnel; overwhelming published in major media, direct marketing advertising, promotional phone and Internet ordering services; promised within 30 days no questions asked return service, after the first door, such as receivables, ferocious, glaring. In the