Adi showdown with the Nike situation the significance of the Olympic Games.docVIP

 PAGE \* MERGEFORMAT 4 Adi showdown with the Nike situation the significance of the Olympic Games Sporting goods market, the two giants Nike and Adidas is an old rival, in the Olympic arena is no exception. Nike amp;quot;betting styleamp;quot; sponsored by some of them might become a popular celebrities and sports teams require voice or endorsement in the race team to wear Nike Sportswear, with a view as the spokesmen for the winning team, or endorsement with flash. The Adidas were obtained to allow any team to win on the podium wearing apparel Adi rights. This battle for the brand promotion and competition, is there any significance? This is currently a much-debated topic. In fact, from ‘the biggest event on earth’, ‘the most profitable event’, to the ‘21 century’s most successful commercial sporting event ‘evaluations, we can see clearly that the Olympic Games has become a very scarce resources, is unique in the world’s attention a comprehensive sports sports sports. And with the general theory of non-race event on the game is different from the Olympics at the same time goes beyond the sport itself, it rose to spiritual and cultural dimensions, is the ‘peace, friendship, humanity and progress’ and other elements of a Zhang Yang and heritage, with the expansion of and build on the foundation, so it attracted many businessmen are flocking at all costs, so it attracted many businessmen are flocking at all costs, because only the Olympic Games is the best corporate image building and brand promotion platform. In addition to the sponsors of the International Olympic Committee’s strict protection and Ningquewulan resource scarcity, even more valuable platform for the Olympic Games. At the same time, businesses and dissemination of the intervention, but also in turn further promote and expand the Olympic charm eruptions and radiation. We know that the business community is the only constant competition, which no one can not evade companies. Is better than compet