Adidas and Nike Lunjian NBA.docVIP

 PAGE \* MERGEFORMAT 10 Adidas and Nike Lunjian NBA Adidas liked to say is ‘impossible is nothing’, but that does not happen to them - Adidas, came in 1948 and has gone through a full 58 years of trials and road, Nike, 1972 was born a short history of 34 years of struggle, but firmly installed in the world’s top spot; Adidas has always been inextricably linked with the football, for many of the top soccer league sponsorship, but in 2004 in the European Football the market, Nike for the first time with 35% share of more than 31% of Adidas ... ... Adidas felt an unprecedented urgency. But the German’s will can not be ignored, and the forthcoming opening of the World Cup in Germany, the venue outside the big winner is none other than the non-Adidas, the company expects the World Cup to its revenue will exceed expectations, Adida Sri Lanka to use football to his name rectification, but this is far from enough, 3.1 billion euros joint Reebok, as a springboard, and then straight into the tiger’s den, into the NBA. German local time, April 11, Adidas headquarters in Frankfurt announced that it has with the NBA signed a deal worth 400 million U.S. dollars in the next 11 years, Adidas will become the NBA league’s official sponsor in the future NBA League arena, the audience can be seen not only Nike, Champion and other brands, you can also see the Adidas basketball supplies. Adidas To prove to the world: NBA, I can! Scramble for resources is inevitable collision Are committed to sports brand, is the industry leader in the fight for resources generated by the collision is human nature, its traditional strength of Adidas football and track and field, soccer is the world’s most fascinating sports, its market value incalculable, as the industry leader Nike, will not stand by and Nike soccer products with annual sales of up to 10 billion U.S. dollars, while the English Premier League club Manchester United, Arsenal have also signed a cooperation agreement with Nike. Alth