Adjustment- Xiamen chute entered a period of steady growth.docVIP

 PAGE \* MERGEFORMAT 11 Adjustment: Xiamen ‘chute’ entered a period of steady growth Entrepreneurial process, as the process of crossing the river by feeling the stones, everything just gone through, before we know the depth of the river, and only went through, before we know how to get the next step. In 1997, Hong Kong’s return that year, Mr. Chen Sheng 500,000 to raise capital founded the Xiamen chute Electronics Co., Ltd., is committed to IC card applications, product development, production and sales. After a year of operation of the company, in addition to a small amount of accounts receivable, the remaining 3,000 in cash. The company reached the brink of bankruptcy, workers lose morale and CHEN Ji-sheng, director of career fell to the lowest valley. Fortunately, in this little moment of desperation to make Mr. Chen Sheng, a sign for large orders, 5 million of advances to become the company’s life-saving money. Timely release of the employees salaries, temporarily avoiding the terrible empty scenes, but also gave Mr. Chen Sheng a comeback opportunity. Mr. Chen Sheng firmly grabbed this opportunity, lest it fly away from their own hands. He knows that may not be so lucky next time, do not be a major adjustment to the company, the next to leave the company will not only employees, but also including himself. Learn his lesson, Mr. Chen Sheng in product, marketing and management major adjustments were made in three areas. Product adjustment: technology-oriented to market-oriented Product is the fundamental business, the product is good or bad decisions of corporate life and death. A good product, is not the only good-quality, more importantly, accurate positioning in line with market needs. Schudt Xiamen Electronics Co., Ltd. mainly produces equipment, IC card and fingerprint identification card applications. In the beginning business and technology backgrounds CHEN Ji-Sheng not much market for the concept of designing products, technology-oriented pr