Advertisers your ad package with a good.docVIP

 PAGE \* MERGEFORMAT 6 Advertisers your ad package with a good Media advertising in China in 2001 experienced an industry downturn in income-generating environment, the China Central Television advertising revenues still higher than in 2000, 5.35 billion an increase of 3 million, reaching a record 5.65 billion yuan. CCTV advertising the tender in 2002 fetched 2.626 billion yuan, up again in January jumped 42.1%. CCTV strong growth in advertising revenue for many years with the domestic enterprises is closely related to the formation of complex CCTV. Contrast, foreign-funded enterprises in 2002, CCTV’s prime time advertising spots at the tender voice is conspicuously weak, because all the advertising dollars spent on a ‘knife-edge on’ - the market terminals (such as pop ads, etc.). Look at the past set back in battle of the ‘Standard King’ Qin pool, the opportunity to re-fight hype ‘S King’ after yet sensible manner, in the 1000 county-level television advertising - directly to lock the target market. Qin pool to build our brand can withhold discussion, at least in the choice of advertising media, Qin pool is very wise. Why? Because of CCTV as a propaganda media, of course, there are a wide coverage, high ratings, authority and other advantages, but local television stations have their advantages, the so-called ‘feet have short, inch a director’. According to AC Nielsen market research company’s advertising monitoring data statistics: January 2001 to April, at least 136 big brand of choice at the provincial level TV advertising mix, the maximum delivery cost of more than 100 million yuan, the lowest are 12 million yuan. It is reported that an average of above-mentioned enterprises have chosen four more provincial-level TV at the same time running the most up to more than 14 provincial-level TV. A lot of local customers, through the provincial satellite TV stations put on the cross-country coverage, creating a marketing myth after another. Such as ‘white with