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Advertising came from distant
A year ago, ‘China Pharmaceutical News’ published a unique series of ads arouse the reader a wide range of attention and interest, and then deep into everyone’s memory.
This set a bit quaint, retro-style campaign, with her unique brush strokes, Mei-Mei to tell the Shanxi culture and history of 300 years, it seems right and the integrity of the ancient civilization concept of a strong commercial nostalgia, read out after the is a modern business concept and the national spirit and profound aspirations.
amp;quot;From the national industries to see the national spiritamp;quot;, amp;quot;From product quality to see the national qualityamp;quot;, amp;quot;from the pricing policy to see Shanxi cultureamp;quot;, amp;quot;look at people from Guo Zihao complexamp;quot;, advertising a successful appeal, so the Yellow capsule with her good corporate image, a distinct corporate philosophy, a strong national spirit to the people left a deep impression.
One of the series: From the national industry to see the national spirit (the pursuit of articles) Three hundred years ago, the Yellow River in Shanxi Province, with its hard-working businessman human character and a strong national spirit, the rise in the business of the forest, a late Qing China’s economic crucial years a commercial power, creating the famous amp;quot;Shanxi cultureamp;quot; has become a precious cultural heritage of the Chinese nation is still the study of Chinese and foreign economists hot spots.
Three hundred years later, the Yellow River in Shanxi capsules of the same national spirit of modern Shanxi national wisdom and courage to master modern industrial technology, built a large capsule business, fixed assets 60 million yuan, more than 1,200 employees, 16 mechanism of capsule production line, in 1996 sales of more than three billion capsules, capsule of China’s manufacturing sector a big family.
- Vice-Copywriter: Shanxi Culture (-)
Shanxi Sp
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