Advertising countryside your numbers do quasi-pulse farmers-.docVIP

 PAGE \* MERGEFORMAT 21 Advertising countryside your numbers do quasi-pulse farmers? [Editor’s words] Articles in January 2006 on the Xunkan in the market had predicted 34 new marketing will become a new focus for marketing. Accordingly, the ad go to the countryside has become a new marketing company 34 markets around the topic is not the last one. Advertising countryside a core question is the subject of advertising in rural areas who should be in the end? For the answer to this question determines the enterprises in the rural market advertising strategy and the subsequent success or failure of the rural market sales. Everyone knows the vast rural market, but the depth of the rural market not every business is clear. In fact, the success of urban markets, companies have never given up the possession of the rural population of 1.1 billion consumer market, marketing, exploration; of them to continue to successful naturally, but more companies are in the taste the taste of failure. A sign of failure are often far from the expected sales goals, a large number of marketing costs (a large part of that is advertising) failed to be implemented. Carefully think about the logic behind this fishing with us to the outskirts of the wrong Caesar winter pen is one thing to the wrong bait. There is no clear are targeting, we can not have the right advertising strategy and satisfactory sales results. The following is aimed at both sides of the audience on the rural market, the choice of advertising the fierce debate, square’s position is that the rural advertising target audience objectives should be the most extensive consumer groups, anti-side point of view of rural advertising target audience need not be all target consumer group, but only for the rural market for consumer groups play a key role in the impact of opinion leaders. We look forward to exploring new market sales of 34 company CEOs were able to PK from the following point of view to get some food for thought