Advertising industry misplaced fulcrum.docVIP

 PAGE \* MERGEFORMAT 15 Advertising industry misplaced fulcrum China’s advertising history, one person can not forget, it is Shi Yuzhu. No one had expected that this ‘Giant Group’ president, also had a cash-strapped time. At that time, Shi Yuzhu has just developed a ‘M - 6401’, can be such an important scientific research results, they can not let the world know. As a result, the history of this clever and smart president has taken a bold step, with the fare increase to defer half of 1000 yuan in exchange for payment, on August 2, 1989, in the ‘computer world’ version of playing with only half a Advertising: M - 6401, a historic breakthrough! It is this ad, so Shi Yuzhu from the ad published in the first 13 days after the date received several pens to buy M - 6401 remittances to mid-September, sales money more than 100,000 yuan, 100,000 yuan Shi Yuzhu turn it all into advertising. 4 months later, sales exceeded one million yuan, the marginal input-output coefficient is 4. Now, in the day, CCTV news network, after a ‘Giant Group’, such as Yan Qun passing time and space, so that ‘giant’ has become high-tech representatives. Shi Yuzhu’s success, in addition to his individual efforts, but also with his adept use of advertisements. The ad out of him from a hopeless situation, is well known. In a sense, Shi Yuzhu not only well aware of the mystery of the computer, but also well aware of the value of advertising. He is advertising the piece. Be in this world, not all people are willing to advertise, not all of the media can wait for the advertisers, it is advertising a number of business decision-makers and the media misunderstanding compete with each other only to make this world active in a number of the silver tongue, and be able to pull would pull the ‘pull advertising’ team. The force is growing, pregnant and worries. The joy is that some of us who do not stand idly by the awakening of awareness of corporate advertising, but rather take the initiative to act as