Advertising to the point of professionalism.docVIP

 PAGE \* MERGEFORMAT 6 Advertising to the point of professionalism The era of information explosion, whether businesses or consumers need advertising. Businesses need advertising to spread product information, develop new markets, build brand image, to compete against peers. Consumers need advertising to reduce the search costs, focus information, buying interest in commodities. According to Nielsen’s report, China will soon surpass Japan to become the world’s second largest after the U.S. advertising market. This is a 60 billion U.S. dollars with the size of a large and exciting market. Commodity economy prosperity and the fierce market competition, gave birth to batch after batch of advertising planning broadcasters rushing to put into cusp of the market, but a great success can be called a classic case of not many failures and reputation by the the case of loss are abound everywhere, filled with silly very naive as a negative example. Advertising in the end what went wrong? What ads needed? Professional, professional, and then professional. Booking an ad successful Advertising is a business and businesses compete for the minds of consumers, create brand image, pulled a sharp weapon sales volume. Many brands because of the classic advertising and promotion to become a classic brand, best-selling product for many years, won hundreds of millions in sales and profits. Also remember that wearing eye black models do? Hathaway shirt because this is rather mysterious Ogilvy advertising, but once they know the world well-known, so that the silence of 116 years, shirt business from The Apprentice, becoming one of the most popular brands. At that time, Hathaway shirts advertising budget each year is less than 3 million, but even so low budget, Ogilvy is still with a wonderful idea to build a nationwide advertising a household name. While advertising is not a panacea, but there is no better advertising is totally unacceptable. Ads should achieve two purposes: Firs