Advertising tips and chief complaint.docVIP

 PAGE \* MERGEFORMAT 20 Advertising tips and chief complaint Advertisement published techniques include two aspects: First, the media mix strategy; second is with the media mix strategy suited to the demands of the organic distribution. Because of the media types and forms of growing, it is difficult to rely on a single media has a product to the market peak. This is mainly due to media types and forms of increase in knowledge between the different media, the level of reliability have been distinguished. Some of the media audience in the local market, a large amount of credibility with its high impact advertising naturally great; In contrast, some of the media to know the weak reliability of some of its advertising effects are subject to certain restrictions; also Some media have very low credibility, the audience volume is very small, so naturally will not be advertisers of all ages. For those prepared to adopt the amp;quot;Integrated Mediaamp;quot; strategy to promote the products, the media know that the level of reliability is to determine the status of media in advertising the main basis. For those who know that the higher reliability of the media, advertisers will be a major advertising will run them, but also the most demands will force the dissemination of information through this media release out; while those who know that the relatively low reliability of the media will be used as an auxiliary press release related to product information, with a view to maximize product visibility and influence. Therefore, the use of amp;quot;integrated mediaamp;quot; strategy to promote the products, in the formulation of media policy, the following three points must be considered. 1. Need to identify a major media, the media, in form suitable for the particular type of product promotion, and target consumers of this product the most influential on the market, sales have the most direct and most importantly, to promote strength. Advertisers put ads at this stage