Advertising where the bulls eye-.docVIP

 PAGE \* MERGEFORMAT 4 Advertising where the bull’s eye? Article Content: you will probably remember the Athens Olympic Games shooting field, men’s 50m rifle 3 * 40 finals, when the final round remaining, the Americans Emmons leading Chinese players Jia Zhanbo 3 Central, ranked first, the last one Emmons shot the gun as long as the results of not less than 7.1 ring can be a gold medal. The results of the American cowboy played 10.6 ring achievements was his best performance that day. However, he actually hit the target on someone else! The results agreed that the referee is 0 points, he conceded to surrender their gold medal Jia Zhanbo. Advertising and shooting the logic is the same: Who is the shooting competitions of the bull’s-eye than the quasi-playing, whoever wins; if not marked with its bull’s-eye, hitting up people’s bull’s eye, even if it is played is also a bull’s-eye and then quasi-Thurau The. The ad is the same, be sure to pinpoint their own bull’s-eye, then the advertising bull’s eye what is it? That is the ad targeting. If the ads are targeted is not clear, even if you do then fine, put in another great efforts, the result will be like Emmons 10.6 Ring invalidated the same reason. CCTV and other major television stations recently hit the NICE toothpaste ads, I saw this, I think the same as with the Emmons did not pinpoint their own bull’s-eye, has committed inaccurate ad targeting error. ‘Nutritious toothpaste’, toothpaste containing vitamin C and vitamin E, consumers never to use the opportunity to supplement the nutritional brushing habits, why should the blind Nice to guide consumers? Consumers consider brushing the most about is how to protect teeth, prevent cavities, prevent gingivitis, etc. without the need for nutritional supplements, there is no such habits, if the Nice to go to convince consumers to dental nutrition, truth , and allow consumers to accept, what the cost of how much ah. Consumers have always believed that nutritional sup