Advice plant manager- careful planning next years marketing efforts.docVIP

 PAGE \* MERGEFORMAT 21 Advice plant manager: careful planning next year’s marketing efforts Again the new year began. Imagine, for enterprises, it will not be before next year, too easy. Most enterprises now to start planning for next year’s marketing efforts, we feel it necessary to say something work in this area, with a view to next year’s marketing efforts for enterprise help. One, your business marketing decisions and management of high-level vacancy? If it is most do not understand the market, marketing the least qualified to senior management of the enterprise, then make sure that senior management of companies indignant. In fact, many high-level marketing companies do exist the phenomenon of decision-making and management of absence. The main manifestations are: 1. Lack of a complete enterprise information system. Senior management can not be comprehensive, accurate and timely market information, many enterprises is based on the fragmentation of the market information concerning life and death business of marketing decision-making. 2. Businesses have not been able to establish a routine sales meeting system, no problems (such as poor performance), then marketing can not get the attention it deserves, many problems occurred in the process, in the process is not settled in time. 3. Financial and production systems, senior director of marketing and market information to the indifferent, but in a number of key issues but have a considerable influence. 4. Senior management for many years on the market less than a tour of the market and marketing the lack of rationality, and even perceptual knowledge. 5. Internal powers and responsibilities are unclear, authority is not sufficient to make the work of marketing and management inefficiencies. Absence of senior marketing decision-making and management of corporate marketing on the one hand led to a lack of clear direction, on the other hand led to slow decision-making, management, and low efficiency. Th