AE What is this-.docVIP

 PAGE \* MERGEFORMAT 23 AE What is this? Advertising, consulting and other professional companies have a duty called ‘AE’. ‘AE’ responsibilities are: external, to negotiate with clients, contacts, proposals, receivables, etc.; internally, to develop strategies, coordinate resources, assignment, and supervision process, and so. It can be seen, a true ‘AE’, not as ‘pull-business’ as simple as a salesman, he should be familiar with marketing, market research, planning, design, production, media expertise, but also a certain degree of interpersonal processing capabilities. 1 What is your request? Speaking of request, I am reminded of a trivial matter. Time, I would go to a place a business trip, a friend asked me to buy him a shirt. When his official, remembered a friend’s exhortations to the store, facing hundreds of shirts, it was found problems: What kind of friend wants to shirts? Is it to be cotton, polyester, and wool, and silk materials blended or mixed? Like red, green, yellow, or multicolored? To expensive brand-name or a cost-effective The ... ... What do I do? Originally a very simple matter, and because of the lack of the necessary prerequisite - request, people are unable to start with the situation. I asked a friend called and asked what he likes to style, color, price? But, my friends do not know what they want, he politely said to me: ‘You figure it out! Look good on-line! Price Well, does not matter ... ... ‘, I can only judge their own to buy shirts. As a friend like it was only by luck. Fortunately, this is just to buy a shirt, even if the friends are not satisfied with throwing, and problems arose. However, if you run into a customer, but also as my friend in general, it has to face is not a shirt, and often involve a significant relationship with the enterprise development program of planning and program implementation. In fact, I have encountered this type of customer, and not the only one. They entrust us when planning operations, it