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Advertisers: You choose a small platform media yet
Two days in the busy two things: First, the Department of Telecommunications, and they are ready to launch a “spring OV” column for the implementation of different brands of mobile phones integrating the parts into a Zhengshi’s, one comprehensive department, and they intend to launch a “tram sink”, is also an integration of parts into a Zhengshi. strategically speaking, this is no problem, but the decisive factor in the success or failure is often not what is is strategy and tactics, therefore, Shao Fu Zhu doing things these days in fact the tactics of “great importance to the enemy.” how seriously “the enemy”? Of course there’s the “enemy” is the customer. but also a little thing from the start. Mr. Lin one of my good friend runs a hospital in the People’s Armed Police departments, as our relationship is very good, customers always wanted with my co-host the media, but the result of cooperation is always better than each of Shandong X reported results. Eventually defeated benefits feelings, after all, merchant, he was duty-bound to choose the X report, of course, I have nothing to say. Later I was thinking, on the influence of our media is stronger than the newspaper, on circulation, two equally matched, but what prompted Mr. Lin has such advertising effectiveness difference? Later, Shao Fu Zhu finally understand: Yes media due to the small platform. There is no doubt customers, the media itself is a “great platform”, but in terms of specific customers in different industries, the light has “great platform” may not have good results sometimes, the sky is often an important role in the media The tailor-made “small platform”: I’m where the media is a middle-aged, white-collar readers mainly intellectuals as the main reading a media crowd, and mostly middle-aged Zeyi X reported. Statistics Lin Hospital where Biological treatment of cancer diagnosis and treatment carried out the telep
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