After the traditional advertising categories Analysis of means of communication.docVIP

 PAGE \* MERGEFORMAT 13 After the traditional advertising categories Analysis of means of communication Summary: advertising, has long been a corporate brand image and an important means to promote product sales. With the new media into millions of households, modern ads are no longer limited by traditional television, newspapers, radio, etc. this product information to consumers through the dissemination of new media marketing methods to achieve advertising is gradually being more people acceptance. In this article I will focus on new media communication through various types of advertising categories and their main features were analyzed with a view attributed to the new media era of more complete mode of transmission of advertising. Keywords:: post-traditional forms of communication online advertising advertising mobile TV advertising mobile advertising community ads After the development of traditional advertising background and definition In recent years, advertising has become an indispensable part of the activities. But the vast majority of enterprises in the dissemination of the brand message and continued the use of large-scale dissemination of traditional media marketing. However, in recent years this traditional concept of knowledge is gradually being broken. Traditional media, to conduct their own research and development strategy and planning, new media are developing fast. According to Morgan Stanley in the first half of 2008 ‘China Media Industry Report’, said: In recent years, the Internet and other new media, advertising revenue growth rate far exceeded the traditional media, and showing a ‘winner-take-all’ situation. The report notes that over the past five years, China’s Internet advertising revenue at an average annual growth rate of 60%, while newspapers, television and other traditional media advertising revenue growth of more than ten per cent only. With the emergence of a new advertising communication carrier, the author of fiv