Air-conditioning industry in the integration of forward.docVIP

 PAGE \* MERGEFORMAT 10 Air-conditioning industry in the integration of forward This year, the air conditioner market consolidation continues to be staged under the contradiction of supply exceeding demand shrinking the number of air-conditioning manufacturers. However, the price fight in war industry has slowed down, the value of war, the high-end transformation into a new bright spot. Integration as the main theme of this year’s market. In the context of integration, market competition toward polarization, big brands and small brands competition between the gap has become evident. Gree, Midea, Haier of the Big Three market share and brand influence the competitiveness of a significant increase, especially in large-scale highlight the growing effectiveness. Substituting Aucma, Shining, Ochs, Yangtze, represented by medium and small brands in the ongoing strategic transformation, to find and develop new market space. To mark the high, Glanz, Hisense, Changhong, represented by the brand bigger and stronger explicitly put forward the development goals, pressures and opportunities. Markets brands such as Japan were eliminated. This year, the overall competitive situation of the market is not optimistic: on the one hand, the state’s macro regulation and control, the monetary tightening, the market situation is grim economic environment, many enterprises the level of financing and financial health of the chain there is an acute test operations. On the other hand, the industry tends to reshuffle within the white-hot, ‘大鱼吃小鱼 , fast fish and slow fish’, Japan and other closing closure of a large number of air-conditioning manufacturers, many manufacturers had enjoyed the ‘default paragraph upstream suppliers and downstream distribution providers also pay in advance ‘mode of operation has been affected, suppliers unwilling to arrears, while the dealer is not easy to play advances, especially in Gome and Suning such big business there is no advance mode of operation.