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Agents to competitors playing paragraph billion yuan how should I do-
PAGE \* MERGEFORMAT 23
Agents to competitors playing paragraph billion yuan how should I do?
Yichang, Hubei Hanson is a company specializing in air-conditioning agents, the agent well-funded, well-run, just a few years to develop quickly into two regions Yichang Jingzhou and the largest air-conditioning agents. Product radiation into two regions nearly 20 counties. Therefore, manufacturers of air-conditioned Hanson became the first choice in the Southwest area cooperation partners.
All along, Hanson’s agent of the U.S. and Kelon two air-conditioning brand. Because the United States and Kelon are air-conditioned brand leader, brand loyalty is very good, plus Hanson’s good at marketing work force. In 2001, the annual air-conditioning refrigeration to achieve the US’s brand of air-conditioning sell 4,000 million, Kelon sales of up to 7 million yuan.
Ordinarily Hanson’s a good balance between the two advantages of air-conditioning brand, do not worry about the downstream customer base, not to worry is not unprofitable. Can be unpredictable market, in September 2001, air-conditioning to vote shall after the start of the new year, the United States to develop air-conditioned headquarters in 8% of the rebate policy, that if the section started to play in September, the U.S. distributor of the award will be 8 points of the rebate. In contrast, Kelon which seems beyond their grasp, only three points are given dealer rebate. After weighing, Hanson’s preferential policies in the United States was finally unable to withstand the temptation of credit through bank tripartite approach to the beautiful cast of up to a million of money. A ticket to play, paragraph billion yuan, even for the United States of such a large company is an astronomical figure. Yichang Hanson heroic deeds of the company from top to bottom to make the United States favor encouraging pleasantly surprised.
As Hanson’s purse funds to dig to the United States and the company, has no funds to resort to
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