After the storm the sun always - TV direct sales cosmetics and tortuous road to.docVIP

 PAGE \* MERGEFORMAT 13 After the storm the sun always - TV direct sales cosmetics and tortuous road to Looking at recent years, the field of cosmetic direct sales operation in the TV can be said that each leading the trend in 2023, simply by way of TV direct sales cosmetics brand stronger and larger enterprises, and a rare, short then a few months or as long as in 2012, a brand disappeared from the market, of course, emerged out of a very few successful brands. TV direct sales for cosmetics, many companies are still in the ‘feeling the stones’ stage. The operation of the current television showing three kinds of direct sales business model, the other is Acorn International and Seven Star Shopping TV direct sales company to represent, through the purchase of the provincial TV channels of advertising time to run direct marketing advertising; the other is a Hunan ‘ Happy to buy ‘as the representative of the home shopping model, through the purchase of television advertising time around the start-up home shopping channels, the use of moderator in the form of local shopping channel selling products, once the ordering telephone into the line rate than the intended purpose, you can stop The product your ads. The third model is the online shopping and television shopping pattern of intertwined selling products, like Acorn International and Seven Star Shopping have opened their own direct shopping site. The past two years through TV direct manner of cosmetics brands typically include Shan Rana can Bell, DHC and so on, let’s look at these representative brand TV direct sales operation. First, inventory the status quo - as also in direct marketing, direct marketing is also lost 2002 had a fire for a time the federal weight loss stemmed rake and the 2004 SCO beauty pen is the nation’s largest TV direct sales company Acorn International has been operating off brand, but only a short period in 2012, the two direct marketing through television the operation of cosmetics