Agents How to self-enhancement-.docVIP

 PAGE \* MERGEFORMAT 11 Agents How to self-enhancement? Over the years, we have more of a marketing theory, the manufacturer’s point of view standing on the issue, at every turn is a channel integration, optimize the agent structure. By a few merchants would be for agents to consider their development? Have been saying that ‘the customer is God’, as a manufacturing business, your customers in the end is who? We must remember that there is no agent of a brick and tile construction market, your sales come, who will support your business. Agents will face the problem Over the years, manufacturing enterprises have been working to improve the agent’s marketing ability and management level, but with little success, because the solution to this problem has been largely on the agent’s subjective consciousness and objective capabilities. Most of the agents still do not know how to transform themselves, to that direction to enhance or even maintain the status quo and do not feel anything wrong with the risk of changing the status quo is also one of their concerns. However, in the near future, agents will face the following three questions. 1, there are two commercial state is selected. Strong brand for the channel will be increasingly higher demands on the choice of agents has more initiative, the existing agents or can take the initiative to follow up, bigger and stronger; either be eliminated as a weak-type (relative ) Brand’s agent, or even back to the simple state of the retail and wholesale business. Non-Strong brand agents, their future prosperity and agency brands were hurt. If you are lucky you can rapidly develop, but more often disappeared. 2, subject to the new channel strategy challenges. The first challenge comes from agents running to narrow the region, which will force agents to change the traditional narrow the extensive mode of operation, into a limited area of intensive cultivation. From extensive operation to intensive-run changes, will clearl