Aggression on the market (I).docVIP

 PAGE \* MERGEFORMAT 24 Aggression on the market (I) For a new business is concerned, No aggression, no market For an old enterprise, No aggression, no development in China, late Qing dynasty, a concept known as Cheng Ying’s well-known scholar, the commercial competition, the image called it ‘commercial war’. In Japan, Kenichi Ohmae called a marketing strategy experts, the ‘Art of War’ into management, and was rated as ‘top management to teach the book’, provoked an enterprise ‘military struggle’. In the United States, the two founders of market positioning theory, Ries and Trout, but also with ‘On War’ is classic, shouting ‘the best literature is not about marketing from Harvard University, does not come from General Motors, General Electric, and even Procter amp;amp; Gamble large companies, but from a DDR Prussian generals - Carl von Clausewitz ... ... ‘ Market competition, has already been a leader in military thinking Market competition has been heating up of a In the United States, each adult at least to accept more than 20 million times the ad bombardment. They must be selected from more than 1200 kinds of shoes footwear, clothing selected from more than 800 kinds of clothing, selected from 572 kinds of automotive vehicles, selected from 138 kinds of toothpaste, toothpaste, from 100 TV channels selected programs. Each year, more than 30,000 kinds of new products to market, so that people dazzled; there were 30 million cases of endless economic case so that people miserable; a 5O million newly registered enterprises started Bosha. In addition, there are more than 30 million businesses disappeared without a trace ... ... - This is today’s ‘commercial war’! Of this brutal war, creating a large number of military entrepreneurs. Always wanted to crush the other side. For this protracted war, so that competition from the outset, the two sides formed a kind of ‘peer is the enemy’ situation. Therefore, the U.S. marketing expert, Mr. James, in his ‘busi