Air-conditioning industry- grace is still graceful-.docVIP

 PAGE \* MERGEFORMAT 5 Air-conditioning industry: grace is still graceful? Frequently heard on air-conditioning industry sales decline, while the other side of news is the opposite of the message, according to the relevant statistics: 2003 annual production increased by 20% year on year sales growth of 44%, exports grew by 100%, and has reached 15 million units. 133% stocks fell, as only 300 million units by the end of August. However, no matter which side of the point of view, there is one thing in common, that is, decreased this year, sales of air-conditioning industry, profits continued to lower. Air-conditioning industry for Love will be passed away, has been gradually moving to lower-margin business. Theme: sales increase, profit down In December 2002, the Guangdong Brand 1.5P an air-conditioned air-conditioning is priced at 2,300 yuan, to March this year was only 1,800 yuan, 500 yuan just 3 months to evaporate. It should be said that this behavior of the brand air conditioner market in 2003 is only a microcosm. As a result of the objective market factors, as well as the impact of a disorderly competition in the industry, air-conditioning dropping lower and lower prices, industry profitability decline in serious, just a half-year profits fell by 20% -30%. In the case of lower prices, air conditioning sales have seen a significant increase. Storms in late July continued hot weather, the air conditioner Sell ‘crazy’ any more. Only Nanjing Suning, the weekend break for two days on the volume of retail sales of 1.5 million units, Nanjing, there are more than 8,000 sets of five-star, if not because of after-sales service can not guarantee that the restrictions on sale of air-conditioning throughout the volume of retail sales in Nanjing will be presented in the explosive growth within a few days . Over the same period in the enterprise’s production and sales breakthrough growth, corporate profitability and profitability levels are subjected to severe tes