All the best Haier.docVIP

 PAGE \* MERGEFORMAT 7 All the best Haier Lead all the way Haier Has not figure in the Shou-yeh But Hale did go soul-stirring It is tempting to give more attention to As we all know, Haier people have gone through twelve years of hard business, has finally become a Chinese home appliance brand. ‘Haier’ brand in 1996, China’s most valuable brand evaluation, brand value reached 7.736 billion yuan, ranking No. 1 in the appliance industry, currently being the world’s household electrical appliance a strong goal. This year, has been producing ‘white goods’ Haier Group began to ‘black appliances’ march, producing color TV, telephones, fax machines and so on. This has caused no small surprise the media. As we all know, color TV price war last year, China’s color TV production capacity is mainly caused by a significant excess. Electronics News disclosed that the total production capacity of China’s TV nearly 40 million units, while the actual consumption demand is only 20 million computers a month, between supply and demand up to 50% of the difference, at present there are about 1 / 3 or even half of the device has been idle or semi-idle state, the manufacturers stagnant, forced into excessive competition situation. It is in this color TV production of the most crowded time when competition is intense already is the No. 1 appliance brand Haier since the decision-makers go upstream. They did not participate in price wars in the price reduction, but rather to create his own competition strokes, it is to use the Chinese home appliance brand Haier to launch Haier ‘Pathfinder’ series of large-screen color TV, color TV to open up this market. Haier why people’s attention to leave this road, concerned about the success of this route. According to Haier Group briefing, Haier people through long-term repeated observation, that China’s color TV producers, one of the biggest weaknesses was low and identical technology development capability, while the computer, televisi