Air-conditioning manufacturers in 2006 is still hard to significantly improve the profit.docVIP

 PAGE \* MERGEFORMAT 8 Air-conditioning manufacturers in 2006 is still hard to significantly improve the profit Air-conditioning market, intense competition in the process of shuffling and restructuring, the number of manufacturers have been decreasing, declining profits. From the National Bureau of Statistics data show that air-conditioning the average profit margin in just four years has dropped by nearly 50% of the decline of the big amazing. As early as 2005 began frozen, and many manufacturers have clearly set the stop price of fight in us, turned to the value of the development strategy of war, some manufacturers also implemented a high-end strategy, aimed at enhancing the profitability of enterprises to promote sustainable development. But the effect is not obvious, the price war still exists, the product average price increased only marginally. Manufacturers in the strategic change process is facing many obstacles and difficulties, in next year’s competition in the market, air-conditioning is still hard to significantly increase profit margins. Manufacturers have turned to the value of Many air-conditioning manufacturer in the industry, ranking the top three out of Haier air-conditioning the first to implement the high-end value of war. As early as the end of 2004, freezing, fight in a row, dragged down by the market, Haier air conditioning declining profit margins. Haier decisive implementation of the strategic transformation, creating high-end strategy, to stop the low-input, does not participate in the market price of fight in us, control the price system, but also committed to Oxygen Bar, frequency and other high-end product promotion. After a year of adjustment, Haier air conditioning to maintain a steady growth in the size of the circumstances, the profit margin increased significantly year on year. Fight in the price, the Haier air conditioning in high-end transformation is only one example. Flooding the market on the second and third line o