Air-conditioning industrys Bloody Twilight.docVIP

 PAGE \* MERGEFORMAT 17 Air-conditioning industry’s ‘Bloody Twilight’ According to industry analysts, the flow of air-conditioning in 2003 marketing year stocks more than 10 million units, a large number of idle production capacity, product prices diving, it is a fact. Another data shows that in developed countries such as Japan, the penetration rate of close to 100% air-conditioned, and the average household size has a volume of up to three air-conditioning units. In China, large and medium cities in air-conditioning penetration was only 49.3% of Beijing, Shanghai and other big cities just to reach 80 percent penetration rate in other small cities and even less than 15%. This means that the air-conditioning market is far from being saturated, the market has great potential, which is also a fact. Because of this, air-conditioning sector also has not been quiet too. The face of bewildering industry trend, worried about China’s air-conditioning companies have started early on the layout of the new year’s market. The brand has long been bloodshed, Saber-rattling in an attempt to seal a shot throat; some in the deployed its forces in preparation for tight encirclement. Even the first-line brand, but also changed the past of the ‘modesty’, have opened posture, showdown. However, the vigorous Chinese air conditioner market has clearly exposed the underlying, the domestic air conditioner manufacturers are mostly not in a down-to do business, more in the opportunistic and reap huge profits, the purpose of final analysis, only one - to make money. The basic task of making money as an enterprise, it is understandable, but the actual development situation is encountered when companies ‘profit’ and ‘industry’ the contradiction between the two, they will no doubt move closer to make money. Thus, there has been ‘to expose the black’ campaigns, price war, service discounts, etc., so that the whole industry in dire straits. Air-conditioning industry has developed in today