Allow the market to return to the fundamental.docVIP

 PAGE \* MERGEFORMAT 4 Allow the market to return to the fundamental In the field of marketing, there are two major camps confront. School of thought as long as the product outstanding, sell themselves, naturally someone will buy. This is the so-called ‘products School’; school of thought, no matter how good the product is also inseparable from the strong have a marketing and promotion, because if not through promotion, consumers probably will not know the product exists, Moreover, the product ‘good’ or ‘bad’ judgments are often subjective, consumers need a certain degree of guidance. This is the so-called marketing school. But the problem is that many companies ‘marketing schools of thought’ into the extreme. Believe that no matter what kind of products, as long as the ads through strong intervention will always open the market, let’s call them ‘hard-sell school’. In the marketing area, ‘hard-sell school’ of such an approach is indeed a miracle can bring prosperity, but often short-lived. While some companies revel in the so-called successful, will be planted for the future development of enterprises ‘curse’. Have you noticed that in individual markets, one by one company did two years of endless and each leading the trend, but also by new competitors are eliminated, such as the passing line. Consumers also can not clear up, or just product knowledge, they turned it into a soap bubble, an instant of the burst. Root of the problem is that the moment has succeeded in recruiting some companies forget that companies must adhere to a core issue - ‘customer benefit value creation’. Consumers is the enterprise’s survival, to meet certain requirements of the target consumer market positioning are not many. Do not forget a basic statistical law: the cost of retaining an old customer is only one-fifth of attracting a new customers. In other words, if the product does not provide real value to consumers, consumers will not repeat purchase, you can not win the prais