Also on what is causing the liquor- - From the JLF small confused cents think of Liuyang River.docVIP

 PAGE \* MERGEFORMAT 9 Also on what is causing the liquor? - From the JLF small confused cents think of Liuyang River With the JLF, small confused cents, Liuyang River Liquor, have been cutting-edge, size, media were awe: another miracle of marketing wine culture. Some of them have three cutting-edge wine’s success boils down to: extra-long survival of law (but in reality is a more refined target concentration), wine culture, OEM, wide viewing angle deduction eloquently condemned the sentences a lot of new words (for example, the naming of Liu Xiao-called ), style of writing is quite good income Ju refined and popular tastes. I would like to try from a combination of marketing, promotion policies, strategies and brand building perspective, to analyze the JLF, small confused cents, Liuyang River and other cutting-edge wine’s success and inspiration. We tried from the following aspects to see how the spirits of these cutting-edge lead to. Target consumer groups and their mental grasp the deep penetration The cutting-edge liquor retail prices generally ranging from 100 yuan or so, consumption occasions to the largest number of mid-range hotel based, distributed object clear. These mid-range hotel’s main consumer groups, some can be divided into: general business dinner, gatherings higher income groups, banquets, wedding celebrations and birthday parties, and so friends and family. Such a consumer group, for such a price can be described as an implicit, both dignified and willing to bear, this is one. The arrested people immediately hotel drink eat end point of the paper food drinks, and someone asked: ‘Today, let’s drink wine? ‘Then what will bother you big guy is the many years of wine, how many can stand not withstand scrutiny culture, and are not tasting wine division come, buddy menfolk, customers or friends come together not to map the enjoyment and fun , ‘Since the advertisement every day, yelling’ good old days can not do without it, ‘Take the bottle of